SEO Basics

Search engine optimization has many basic practices any webmaster should follow:

Onsite Optimization: The review and improvement of a website’s backend tags to assist search engine crawlers in identifying what a particular website or webpage is about. Example tags are:

  • Title Tags
  • Meta Descriptions
  • Alt Text
  • Keyword

Offsite Optimization: The online network built linking back to a website through natural offsite link building activities such as PR Marketing, social media sharing, social bookmarking, infographic creation and more.

Keyword Strategy: A keyword strategy is a list of keywords a webmaster decides to optimize his or her website with through backend and onsite work. The keywords or phrases are naturally included in the website content.

Content Marketing: Any SEO strategy incorporates a content strategy utilizing targeted keywords to assist in search engine rankings. Content can include backend tags, landing page copy, blogging, industry news,FAQ’s,  video, infographics, whitepapers and more.