Search engine optimization has many basic practices any webmaster should follow:
Onsite Optimization: The review and improvement of a website’s backend tags to assist search engine crawlers in identifying what a particular website or webpage is about. Example tags are:
- Title Tags
- Meta Descriptions
- Alt Text
Offsite Optimization: The online network built linking back to a website through natural offsite link building activities such as PR Marketing, social media sharing, social bookmarking, infographic creation and more.
Keyword Strategy: A keyword strategy is a list of keywords a webmaster decides to optimize his or her website with through backend and onsite work. The keywords or phrases are naturally included in the website content.
Content Marketing: Any SEO strategy incorporates a content strategy utilizing targeted keywords to assist in search engine rankings. Content can include backend tags, landing page copy, blogging, industry news,FAQ’s, video, infographics, whitepapers and more.